Winter Word Challenge Goes Down a Storm

Winter Word Challenge generates a surge in use of digital library services

Life Life Aberdeenshire's digital library services saw a surge in use during the Winter Word Challenge at the turn of the year.

The challenge, which ran from December to February, went down a storm with nearly 1,000 local readers taking part individually, together as a family or as a group of friends.

Although nearly half of those taking part were children aged 3-10, this is the first year it has been open to all age groups and 36% of participants were adults.

Borrowers picked up an entry card from their local library then completed various challenges, from reading seven books borrowed from a library to downloading eBooks/eAudiobooks from our digital library.

Of the 954 people who signed up to the challenge, more than 45% completed it and submitted their entry card into the Prize Draw.

Prizes included a complimentary pass to Blair Drummond Safari and Adventure Park; a family pass to Landmark, Aviemore; a Mackie’s of Scotland Hamper of goodies; Grampian Transport Museum Family Membership, and more. The lucky winners will soon receive their prizes in the post.

The library service saw an increased uptake in downloads of eBooks, eAudiobooks, eMagazines, eNewspapers and the streaming of music via its digital platform, all of which are free to library members.

Facts and Figures

  • 954 sign-ups to the first year we have run this challenge.

  • 432 submitted cards entered into the prize draw - a 45% completion rate.

  • A sticker was issued for a variety of challenges before completed cards were entered into the prize draw.

  • The digital library continually promoted - even during Christmas/New Year closures.

Participation Percentages

  • 59% entered as an individual, 40% entered as a family and 1% entered as a group

  • 65% of entrants were female and 35% of entrants were male

  • 36% were adults, 13% were 11 - 15 years old, 46% were 3 - 10 years old, 4% were in our early years category and 1% stated other age group

Digital Library Platforms

The figures below relate to the increase of use during the challenge.

  • 16% increase in connections to Pressreader
  • 13% increase in checkouts with eBooks/eAudiobooks via Overdrive/Libby
  • 17% increase in eMagazine issues with RB Digital
  • 10% increase in music transactions with Freegal

You can see the digital library services on offer, as well as a host of virtual creativity and activity on our Live Life @ Home web pages

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